Most DOOH companies currently operate screens using a cloud-based CMS. The CMS operator is usually responsible for uploading the Ads and broadcasting them to the displays according to the slot booking info provided by the sales team.
One Account, Many Eyes symbolizes Multi-User feature in Digital Signage. This feature is essential for DOOH networks, QSR Chains, Corporates with multiple offices and Retail chains.
Having proof of what has been delivered is always a professional way of measuring business results. Advertisers or anyone utilising Digital Signage need POP reports as they need to understand the number of times their Ad has been played.
At the time of uploading creatives in the Digital Signage CMS, the user will be prompted to enter the expiry date. The user can add the expiry date immediately or later after the upload is done as well through the media library.