Most DOOH companies currently operate screens using a cloud-based CMS. The CMS operator is usually responsible for uploading the Ads and broadcasting them to the displays according to the slot booking info provided by the sales team.
Digital Out Of Home is rapidly growing due to decrease in hardware costs, an increase in connectivity and the advancements happening on the Digital Signage Software. More than anything, big brands started embracing Digital Signage as a medium for marketing.
Places like restaurants, lounge bars, hotels etc show satellite content on the displays. Playing Live football or cricket matches or any entertainment content keeps the customers hooked to the display.
Ads don’t get views unless it is genuinely useful to the viewer or is ultra-creative, which is seldom the case. Hence, the need to push Ads through some form of entertainment or useful information is critical. The same applies to DOOH Players.
One Account, Many Eyes symbolizes Multi-User feature in Digital Signage. This feature is essential for DOOH networks, QSR Chains, Corporates with multiple offices and Retail chains.
Every successful enterprise values customers and strives for excellence in Customer Satisfaction. For Digital Signage Companies (Hardware or Software), equally important are Resellers. Digital Signage Resellers are the key stakeholders responsible for the brand’s growth albeit the less rewarded ones.
You truly see what you would see in an actual display once published. One of the principal reasons digital signage network operators maintain a test screen at their office is to visualize the output on the test display before broadcasting… Continue Reading
The Key Elements of Digital Signage System are: Display, Media Player
and Digital Signage Software (Content Management System)
Having proof of what has been delivered is always a professional way of measuring business results. Advertisers or anyone utilising Digital Signage need POP reports as they need to understand the number of times their Ad has been played.
Layouts enable the user to divide the screen into multiple parts with each part having a separate series of media files. This is promising for several business cases. One part of the layouts could run informative videos, the second part can run Promotions or showcase weather and the third part can have RSS feeds.
