Category DOOH
All about White-Label Digital Signage Software
Sticky Post
This blog provides all the information on Digital Signage white-labeling and will help you decide if white-labeling is the right direction for your company.
DOOH businesses are literally non-existent without Digital Signage. Hence, it becomes even more important to select the right software to manage the displays; for it could make the difference between success or failure of a DOOH business.
Choosing the right Digital Signage Platform is quintessential for DOOH businesses. Know why Grandis Media shifted to Zeetaminds to manage their signages.
Two new features related to media files which garnered a lot of appreciation in the recent time for Zeetaminds are Media Expiry and Ad-Replace. While Media Expiry addresses future changes, Ad-Replace simplifies the present changes.
Most DOOH companies currently operate screens using a cloud-based CMS. The CMS operator is usually responsible for uploading the Ads and broadcasting them to the displays according to the slot booking info provided by the sales team.
Digital Out Of Home is rapidly growing due to decrease in hardware costs, an increase in connectivity and the advancements happening on the Digital Signage Software. More than anything, big brands started embracing Digital Signage as a medium for marketing.
Places like restaurants, lounge bars, hotels etc show satellite content on the displays. Playing Live football or cricket matches or any entertainment content keeps the customers hooked to the display.
Ads don’t get views unless it is genuinely useful to the viewer or is ultra-creative, which is seldom the case. Hence, the need to push Ads through some form of entertainment or useful information is critical. The same applies to DOOH Players.
One Account, Many Eyes symbolizes Multi-User feature in Digital Signage. This feature is essential for DOOH networks, QSR Chains, Corporates with multiple offices and Retail chains.
Having proof of what has been delivered is always a professional way of measuring business results. Advertisers or anyone utilising Digital Signage need POP reports as they need to understand the number of times their Ad has been played.