Two new features related to media files which garnered a lot of appreciation in the recent time for Zeetaminds are Media Expiry and Ad-Replace. While Media Expiry addresses future changes, Ad-Replace simplifies the present changes.
Most DOOH companies currently operate screens using a cloud-based CMS. The CMS operator is usually responsible for uploading the Ads and broadcasting them to the displays according to the slot booking info provided by the sales team.
Digital Out Of Home is rapidly growing due to decrease in hardware costs, an increase in connectivity and the advancements happening on the Digital Signage Software. More than anything, big brands started embracing Digital Signage as a medium for marketing.
Places like restaurants, lounge bars, hotels etc show satellite content on the displays. Playing Live football or cricket matches or any entertainment content keeps the customers hooked to the display.