Month August 2018
Places like restaurants, lounge bars, hotels etc show satellite content on the displays. Playing Live football or cricket matches or any entertainment content keeps the customers hooked to the display.
Ads don’t get views unless it is genuinely useful to the viewer or is ultra-creative, which is seldom the case. Hence, the need to push Ads through some form of entertainment or useful information is critical. The same applies to DOOH Players.